How Pricing Works
Wholesale Per Sub-Account Model: All pricing below is per end-client (sub-account). Rank Rise receives an automatic 15% wholesale discount off list prices. You set your own resale pricing.
Pricing is driven by usage (messages for Knowledge Agents, workflows for Action Agents). Channels are bundled by tier to simplify quoting.
What Counts as 1 Message
A single conversational exchange between the AI and an end-user.
- Each user input = 1 message
- Each AI response = 1 message
- System-generated messages count
- Internal routing does NOT count
What Counts as 1 Workflow
A completed multi-step automated task from trigger to resolution.
- One workflow = one end-to-end execution
- Failed retries count once per attempt
- Steps within do NOT count separately
- Recurring workflows count per execution
Agency Partner Terms
Your Flexibility
- Resell at markup: Set your own client pricing
- Bundle into retainers: Include as part of your services
- Pass-through: Bill clients directly at our rates
- White-label available: Professional tier and above
Your Discount
- Base wholesale discount: 15% off all list prices
- 25+ active clients: 20% wholesale + dedicated CSM
- Annual prepay: Additional 3% (stacks to 18%)
- No minimums: Discounts apply from day one
Agent Types
Knowledge Agents
Information delivery from documents & knowledge bases. Answers questions, provides details, retrieves information from integrated sources.
Usage: Messages included per tier
Action Agents
Multi-step workflow execution with integrations. Books appointments, captures leads, connects to CRM, executes automated tasks.
Usage: Workflows included per tier
Why different metrics? Knowledge Agents are optimized for conversational volume—helping visitors get answers quickly. Action Agents are optimized for task execution and system impact—each workflow represents real business value delivered.
Knowledge Agent Tiers (Per Sub-Account)
Simplified Overages: All Knowledge Agent overages are $0.04/message regardless of tier.
Starter
$99/mo
$84/mo @ 15%
5,000 messages/mo
Web Chat only
1 AI agent. Ability to review customer chats in a secure portal. Standard integrations (Zapier, SendGrid, Stripe). Email support.
Best For
Small businesses with content-rich websites needing 24/7 visitor engagement
- Landing pages answering FAQs and guiding users to CTAs
- Local businesses with moderate web traffic
Upgrade trigger: When customers want to close transactions
Growth
$299/mo
$254/mo @ 15%
15,000 messages/mo
Web messaging only
5 AI agents across 150 documents. Email support included.
Best For
Companies with multiple product lines
- E-commerce sites handling product inquiries across web and email
- Service businesses needing automated follow-up
- Clients outgrowing Starter but not ready for full omnichannel
Upgrade trigger: Need for SMS/WhatsApp or custom integrations
Professional
$1,199/mo
$1,019/mo @ 15%
60,000 messages/mo
Web messaging only
20 AI agents. Unlimited documents. Web + Email + SMS + WhatsApp + Social. Custom integrations.
Best For
Companies with multiple departments, each needing their own AI agent
- SaaS companies with complex product inquiries
- Businesses with legacy systems requiring custom connectors
- Multi-location operations with centralized knowledge
Upgrade trigger: Need for voice channel, SLA, or HIPAA compliance
Action Agent Tiers (Per Sub-Account)
Simplified Overages: All Action Agent overages are $0.50/workflow regardless of tier.
Essentials
$349/mo
$297/mo @ 15%
1,000 workflows/mo
Web only
1 custom workflow, up to 10 steps. Integrates with CRM, Zapier, Stripe and similar tools businesses need to drive scale.
Best For
Small businesses ready to automate one critical workflow
- Boutique agencies capturing and qualifying leads
- Solo professionals automating intake
Upgrade trigger: Need for SMS follow-ups or multiple workflows
Business
$999/mo
$849/mo @ 15%
3,000 workflows/mo
Web only
3 custom workflows. All Essentials integrations plus 1 custom tool integration for your business needs.
Best For
Service businesses needing multi-workflow automation with SMS
- HVAC, landscaping, and home services with appointment booking
- Real estate teams managing lead qualification
- Matches typical CRM workflow limits (2,500/mo)
Upgrade trigger: Need for WhatsApp/Email or 5+ workflows
Growth
$1,499/mo
$1,274/mo @ 15%
5,000 workflows/mo
All channels included
5 custom workflows. All Essentials integrations plus 3 custom tool integrations for businesses scaling their legacy systems. Priority support.
Best For
Scaling businesses needing full omnichannel automation
- Multi-location businesses with centralized operations
- Teams automating repetitive operational tasks at scale
- Mid-market companies replacing manual lead processes
Upgrade trigger: Need for voice, SLA, or HIPAA compliance
Enterprise
Custom
Starting $3,500/mo
Custom
All channels + Voice
Unlimited workflows. Multi-modal (OCR, Voice, ML). White-glove onboarding. 99.9% SLA.
Best For
Large organizations requiring full compliance and dedicated support
- Healthcare networks with HIPAA requirements
- Large franchises with complex routing and escalation
- Enterprises with strict SLA requirements
Includes: 99.9% uptime SLA, dedicated CSM, monthly business reviews
⚕️ Healthcare / HIPAA Compliance: HIPAA-compliant deployments require Enterprise tier + signed BAA.
Onboarding & Setup
Choose Your Onboarding Model
Per-Client Setup
$500–$1,500 per client
- Knowledge-only: $500
- Single workflow: $750
- Multi-workflow + custom: $1,500
- Includes KB creation, integrations, testing
Safe Scale Guarantee
One-time rightsizing protection for your clients:
- First month overages waived up to $500 value for every new client deployment
- Overage cap: Monthly overages capped at 50% of base subscription fee when client upgrades to appropriate tier for next billing cycle. Standard overage rates apply otherwise.
- Upgrade flexibility: Mid-cycle tier upgrades prorated, no penalties
Contract Terms
Commitment
Month-to-month available. Annual prepay receives 3% discount (stacks with wholesale).
Billing Cycle
Monthly in advance. Overages billed in arrears (capped at 50% of base).
Cancellation
30-day written notice. No early termination fees on month-to-month.
SLA (Enterprise)
99.9% uptime guaranteed.
Revenue Opportunity Calculator
Model Your Revenue
Configure customer baskets to estimate your annual revenue and margin opportunity.
Interactive calculator
Used to compute your resale price from the wholesale cost.
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